British consumers have been rocked by several high-profile data breaches in recent months. Last month it emerged that up to 34,000 holidaymakers at Butlin’s resorts may have had their personal information stolen by hackers. A few weeks later, British Airways admitted its security systems had been breached in a malicious criminal attack on its website, which led to hundreds of customers having their personal and financial details compromised.
Perhaps unsurprisingly, flexibility is a key buzzword for a company that has the word ‘elastic’ in its name. Launched in 2005, Edinburgh-based Elastic Creative has developed into one of the city’s most prominent brand and marketing consultancies, using a wide range of communication tools to promote client brands, products and services.